Launched in April 2011, Boux Avenue is a Lingerie brand based in London. They design fabulous lingerie, nightwear, loungewear, sportswear, swimwear and dresses you’ll love. They're Boux Avenue design team design our gorgeous collections and lingerie right here in London, always with YOU their fabulous community in mind. Upgrade your wardrobe and lingerie drawer with collections curated to empower every curve, whatever your shape or style. With unique shopping destinations, mobile & desktop sites and convenient delivery options, Boux Avenue is your go-to for every season.