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For over a century Canterbury has dedicated itself to making stylish, crafted products that are built to last. At every stage they've challenged ourselves to come up with innovations that make their kit – and sometimes even the game itself – even better. So they study the game forensically, talking to players about what they need and value developing and testing ideas with fanatical precision. This relentless drive has delivered landmark technical innovations: the loop neck, the rubber button, the base layer. Today, they apply this combination of respect for history and forward-looking product development across all of their ranges from casual sportswear to training kit to the elite international rugby strip. They take their responsibility to the game very seriously. Where tradition meets design – that’s where you’ll find Canterbury.