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Denim. It’s their passion. It’s in their blood. But they are not just another denim brand. They're RAW. Since 1989, they have been pushing the boundaries of denim design, manifesting their own future of denim. Hardcore Denim is the philosophy that pushes them to invent, explore and take craftsmanship to another level. Down to the smallest detail and with a strong belief that there is no limit to what denim can do. With innovation, sustainability and creativity at their core, they aim to bring pioneering styles and challenge industry standards, while constantly trying to improve their impact on people and planet.