Liz Earle's story begins in 1995 when co-founders Liz Earle, an author and botanical beauty authority, and Kim Buckland, a skincare industry expert, united in their quest to find beauty that would suit their different skin types. Frustrated with the skincare available, they decided to create their own. While Liz and Kim are no longer part of Liz Earle Beauty Co., they continue to uphold the principles they set out from day one.